GROWING CONSUMER BRANDS IN CHINA

GROWING CONSUMER BRANDS IN CHINA

About Melchers

Where Heritage Meets Modern Consumer Solutions

The consumer business unit of Melchers China benefits from the strength and heritage of the Melchers Group, with a distinguished history in China dating back to the early 20th century when we introduced a range of European consumer brands.

Today, our deep understanding and commitment enable us to meet the unique needs of our customers while exceeding expectations through tailored solutions and exceptional service. With a focus on continuous improvement and innovation, we foster strong, trusted relationships that stand the test of time.

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Services

Expanding into the Chinese market can be a challenging endeavor, requiring a deep understanding of its unique landscape and nuances. At Melchers, we offer comprehensive services designed to help your brand navigate and thrive in this complex environment.

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Melchers as Your Sales Partner

What Our Customers Say

“ Tricker’s started working with Melchers because Melchers has a very clear understanding of managing luxury brands in China. We hope to expand our market share by working with Melchers, who have experience and strength in both the physical and digital marketplace in China. ”

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Martin Mason

Managing Director at R.E. Tricker Ltd

“ The goal of our global strategy is to optimize the brand experience across all physical and digital touchpoints. The collaboration with Melchers opens up new opportunities for us to unleash our full potential as a premium brand directly on site in the Asian market without letting go of the reins. ”

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Frank Rheinboldt

CEO at Margarete Steiff GmbH

“ We value C. Melchers GmbH & Co Kg as a competent partner to develop luxury businesses and a trustworthy provider of accounting- and corporate services for our organisation in Asia. ”

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Georges A. Kern

Breitling CEO

“ In a time of need, the team of Melchers China stood by our side to support our reorganization efforts in Mainland China and Hong Kong. Not only has the team taken over the Corporate Service functions, they have also supported on various improvement projects. With Melchers, we found a reliable partner with shared corporate values, a capable and reliable team combined with a pragmatic and hands-on approach. ”

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Patrick Kaminski

Managing Director China at Sebapharma

“ As we expand into the Greater China market with our innovative portable-studio video solution, our partnership with Melchers has proven to be transformative. Their deep-rooted understanding of the luxury retail sector in Asia, combined with their extensive distribution network, provides us with the perfect foundation to revolutionize product visualization in the region. ”

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Denis Hayoun

CEO of The ShowCase

“ We chose Melchers as our partner in China, because of their well established reputation, the 100% trust we can have in their family run business, the outstanding level of their managers and their love for China, which we share with them completely. ”

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Dr. Wille

CEO of Freywille

“ Finding such a strong, consumer oriented and trusted partner has been a key priority, and we are proud to collaborate with a company that shares our values and commitment to excellence. […]Together with Melchers, we look forward to delivering better sleep to customers across China and building a successful, long-lasting partnership. ”

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Nicolaj Løve Hansen

CEO of Fossflakes A/S

“ We are thrilled to partner with Melchers China, an organization with deep expertise and a long‑standing reputation in the region. Their local knowledge and customer‑focused approach make them the ideal partner to introduce Begg x Co to a new audience in China. ”

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Bruno Guillon

CEO of Begg x Co

Recent News

Begg x Co Presents Autumn/Winter 2026 and Home Collection with Melchers in Shanghai
Begg x Co Presents Autumn/Winter 2026 and Home Collection with Melchers in Shanghai
Shanghai, March 25, 2026 — Scottish cashmere brand Begg x Co, together with its partner for China, Melchers China, unveils its Autumn/Winter 2026 and Home ...
AIGNER Partners with Melchers to Expand Its Presence in Mainland China
AIGNER Partners with Melchers to Expand Its Presence in Mainland China
Beijing, March 17th, 2026AIGNER, the iconic German luxury brand celebrated for its exquisite leather craftsmanship and timeless elegance, is delighted to ...
Begg x Co Launches Official Tmall Flagship Store in China
Begg x Co Launches Official Tmall Flagship Store in China
Shanghai, December 18th, 2025 — The Scottish luxury cashmere brand Begg x Co proudly announces the establishment of a strategic partnership with Melchers C...
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