Case Studies
Navigating the complexities of the Chinese market requires more than just a standard approach—it demands deep understanding, adaptability, and the right partnerships. Each brand we work with is unique, and so are the strategies we develop to help them succeed. Our case studies showcase the diverse range of solutions we have implemented to meet our brand partners’ specific needs, highlighting our commitment to providing tailor-made strategies that drive success in this dynamic market. Discover how we have helped global brands achieve their goals and unlock new opportunities in China.
Joint Venture and Supply Chain Hub in the Toy Industry
The Melchers Group became a shareholder in a joint venture based in Hong Kong with a subsidiary in Mainland China to strengthen the sales and marketing presence of a German heritage toy company in Asia. Melchers provides comprehensive administration, finance, and corporate governance solutions, including management representation. An Asia Supply Chain HUB was established in a Chinese free trade zone to handle logistics, serving as a central warehouse, quality control, and distribution center for supplying products across Asia and the USA.
Sales Agency for a Footwear Manufacturer
Melchers China is a British luxury footwear brand’s exclusive sales and after-sales partner. We developed and executed a successful China market strategy, launching the brand in Mainland China and Hong Kong. This included creating a specialty retail POS network, establishing e-commerce operations on RED and WeChat, and opening the brand’s first authorized service center in Asia, which serves as both a customer experience hub and an event space to engage with Chinese consumers.
Retail Store Operations for Watch Brands
We manage retail operations for Swiss luxury watch brands in China and Asia, including location scouting, store administration, POS operations, inventory management, and customer service. Additionally, we handle sales promotions, CRM, and customer events to drive sales through a well-developed retail network across multiple cities.
Management Representation Services for Austrian Jewelry Brand
Melchers China is supporting an Austrian jewelry brand during a transformation phase of its Chinese business through management representation and operational support services for the local subsidiary in China. Our operational support covers various corporate function supports, a brand audit, senior management representation, and business development support towards identifying and realizing growth opportunities in China.
Service Centers for a Swiss Luxury Watch Brand
We establish and manage service centers in Beijing and Shanghai on behalf of a luxury watch brand, providing comprehensive support from handling warranty cases and repairs with our trained watchmakers to managing spare parts stock. Our team oversees all daily operations and back-office functions, ensuring seamless service and maintaining the high standards expected by the brand.
Watch and Jewelry Service Center
The standalone, independent Shanghai watch and jewelry service center is part of the certified SAVinsight network, adhering to Swiss watchmaking standards. It features advanced Swiss machinery and a digital platform for efficient operations across five functional areas. In addition to regular after-sales services, the center provides luxury e-fulfillment, white-glove unboxing, training, concierge services, stock maintenance, watch valuation, and import support. Dedicated watchmakers will ensure high-quality service and customer satisfaction.
