About Us
A LEAGCY OF TRUST AND SUCCESS IN CHINA
Melchers’ success in China is built on our deep-rooted history and commitment to understanding the market’s evolving needs. Our involvement in China’s consumer market dates back to the early 20th century when we imported a wide range of European consumer products, including watches, textiles, optical instruments, storm lanterns, household items, and consumer staples. By the 1920s, we had expanded into the beverage industry, bottling and distributing mineral water under the “Iltis-Wasser” brand, now part of the Laoshan brand. We were also involved in producing and distributing wine and vermouth and even obtained a Coca-Cola concession in China during that era.
Over the decades following China’s opening-up policy, Melchers has partnered with renowned luxury watch brands and is managing their flagship boutiques, wholesale networks, and service centers across China and Asia.
Our commitment to quality and customer service has solidified our reputation as a reliable partner in the luxury sector. Today our portfolio has expanded into a diverse range of products in which we offer our expertise:
EXPLORE OUR COOPERATION MODELS
A GLOBAL HERITAGE WITH OVER 150 YEARS IN ASIA
Headquartered in Bremen, Germany, C. Melchers GmbH & Co. KG is a private, owner-managed partnership that has been operating since 1806. With a strong capital base, we are able to conduct business freely and independently in international markets. Our journey in Asia began over 150 years ago when we established our first branch in Hong Kong in 1866. Since then, Melchers has been committed to building long-lasting business relationships in China, making us a trusted partner for foreign brands looking to enter or expand in this dynamic market.
