A LEAGCY OF TRUST AND SUCCESS IN CHINA

Melchers China has a long standing history of building trust and driving success in the Chinese consumer market. Since the early 20th century, we have introduced a wide range of European consumer products to China, including watches, textiles, optical instruments, storm lanterns, household goods, and everyday staples. By the 1920s, we expanded into the beverage industry, bottling mineral water under the “Iltis Wasser” brand (now part of Laoshan), producing wine and vermouth, and even securing a Coca Cola concession in China.

With China’s opening up policy, Melchers partnered with leading luxury watch brands, managing flagship boutiques, wholesale networks, and service centers across China and Asia. This commitment to quality, customer service, and market expertise has established Melchers as a trusted partner in the luxury sector.

Today, our portfolio spans diverse industries, where we provide market entry strategies, brand management, retail solutions, and tailored consumer services. By combining heritage with innovation, Melchers continues to help international and local brands achieve sustainable growth in China’s dynamic marketplace.