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06 08 / 2026

Melchers Invited to Speak at the German Chamber of Commerce’s Marketing and Communication Forum, Sharing Consumer Brand AI Practices

Dr. Mike Hofmann, Managing Director of Melchers Beijing, was recently invited to speak at a special event jointly organized by German Chamber of Commerce North China and German Center Bei...
02 07 / 2026

Melchers Attends Greater China Day 2026, Shares Insights into Marketing and E-commerce Strategies in China

On June 24th, Greater China Day 2026 was held in Düsseldorf, Germany. The event was jointly organized by AHK Greater China and IHK Düsseldorf. It attracted more than 200 government and bu...
01 04 / 2026

Begg x Co Presents Autumn/Winter 2026 and Home Collection with Melchers in Shanghai

Shanghai, March 25, 2026 — Scottish cashmere brand Begg x Co, together with its partner for China, Melchers China, unveils its Autumn/Winter 2026 and Home Collection at a three-day showro...
20 03 / 2026

AIGNER Partners with Melchers to Expand Its Presence in Mainland China

Beijing, March 17th, 2026 AIGNER, the iconic German luxury brand celebrated for its exquisite leather craftsmanship and timeless elegance, is delighted to announce its strategic partnersh...
18 12 / 2025

Begg x Co Launches Official Tmall Flagship Store in China

Shanghai, December 18th, 2025 — The Scottish luxury cashmere brand Begg x Co proudly announces the establishment of a strategic partnership with Melchers China, marking a new chapter in t...
06 11 / 2025

Brand Story | Nordic Sleep: Nordic Sleep Wisdom from Denmark, Enriching Life with Professional Quality

As a professional sleep brand originating from Denmark, Nordic Sleep, under Fossflakes, has always integrated Northern Europe’s pursuit of simplicity, comfort and quality into the R&D...
04 09 / 2025

Melchers China Invited to Showcase at GCC OpEx Day, Sharing Insights on High-Value Supply Chain Management Excellence

As market competition intensifies, companies are increasingly seeking operational optimization. Recently, the German Chamber of Commerce (GCC) hosted a themed event titled “Building a Cul...
07 08 / 2025

Melchers Group and Fossflakes Announce Strategic Cooperation: Danish Bedding Brand Nordic Sleep Enters Chinese Market with Grand Opening of Tmall Flagship Store

Shanghai, August 7, 2025 — Danish high-end bedding company Fossflakes A/S and Melchers Group, a multinational corporation specializing in the Asian market, have announced a strategic sale...
24 07 / 2025

Melchers China Charity Initiative at Dandelion Middle School: Lighting the Path to Children’s Dreams in the Name of Love

Recently, Melchers Group joined hands with Dandelion Middle School to conduct a heartwarming charity donation event. Dr. Mike Hofmann, Managing Director of the Melchers Group China, along...
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